NECO GCE marketing 2023 Questions and Answers
(1a)
Marketing is defined as the performance of business activities which direct the flow of goods and services from the producers to the consumers to satisfy customer needs and wants and to accomplish organisational goals.
(1bi)
Transaction is a completed agreement between a buyer and a seller to exchange goods, services, or financial assets in return for money.
(1bii)
Referral marketing is a strategy where a company rewards current customers for successfully bringing new consumers into the business.
(1biii)
Mass marketing is a business marketing approach that seeks to advertise to the widest possible customer base, up to and including the entire market available.
(1biv)
Need are the basic human requirements that are needed to survive. These necessities include shelter, clothes, food and water.
